Musco Sports Lighting, Oskaloosa, IA, the leading lighting supplier to race tracks and other sports arenas returns for the third consecutive series as a supporting sponsor of the Annual RPM Promoters Workshops.
In announcing the agreement, Terry Haskell, events manager of Musco Lighting said, "Musco is pleased to support short track promoters across the nation as a sponsor of the Thirty-Fifth Annual RPM Workshops Series. The RPM Promoters Workshops provide a valuable service to America's short tracks and dragstrips and we are proud to be part of the RPM Promoters Workshops.”
"We are pleased to announce that Musco has rejoined as a sponsor of the RPM Promoters Workshops,” said Workshops chairman Stewart Doty. “Corporate good citizens such as Musco make our services to promoters possible.”
Based in Iowa, Musco (musco.com) is recognized as a worldwide leader in temporary and permanent sports lighting. They have helped bring night racing from short tracks to the granddaddy of them all, Daytona International Speedway. Musco makes sports lighting happen from NASCAR superspeedways to Olympic Games and collegiate athletics to hometown Little League fields.
Ben Shields is the keynote speaker at the upcoming promoters gatherings. Shields is coauthor of the authoritative new book "The Elusive Fan, Reinventing Sports in a Crowded Marketplace" (McGraw Hill). Shields will discuss the challenges faced by team owners, leagues, and venues as they battle for fan's attention, leisure time, and disposable income. He will address fast-changing media, the increasing influence of the Web, changing attitudes about sports, demographic shifts in society, the place of the live event in today's media rich environment, and chronicle some the foremost sports marketing success stories of the early 21st Century. Shields is the Irving J. and Laura Lee Fellow in the Department of Communication Studies at Northwestern University where he is completing his Ph.D. and writing a doctoral dissertation on fantasy sports industry. Shields will bring promoters a fresh, out-of-the-pits look at their day-to-day challenges, show promoters how to build a brand for their track, and stand out in the marketplace.
Racing Promotion Monthly, the idea newsletter for auto racing promoters, is in its 37th year. Racing Promotion Monthly produces the RPM Promoters Workshops, the national conventions for race track operators. The Thirty-Fifth Annual RPM Promoters Workshops Series kick off 29 November at the Eldorado Hotel Casino, Reno, NV, and concludes in Florida during the 2008 February Speedweek. For information about a subscription to RPM, or to request the registration prospectus for the RPM Promoters Workshops, contact RPM via the Web at: www.racingpromotionmonthly.net or contact the editorial offices of Racing Promotion Monthly at PO Box 195, Edgar, WI 54426, 715-536-1067.
